How we work, from brief to launch.

About two weeks from the first meeting to the first work live. Your proposal gives the exact dates for your scope, and follow-up after launch is part of the deal.

We learn the business before we talk marketing. We write down what you asked for, why now, the deadline, who approves and what is in scope, then ask about your objective, audience, offer, proof, budget and how you will judge success.

Your request in your own words and the reason for it now, the deadline, who approves on your side, and what you already have: logos, photos, prices and any approvals from third parties. For any claim, the proof behind it. A single post needs a few lines; a campaign needs the full picture.

Tell us the format you have in mind and it stays on the table. But a request is where the conversation starts, not the brief, so we ask what should happen after people see it and write the brief around that result. The format stays an option.

Two review rounds are included. We check the work against your brief before you see it, then walk you through the brief first and the work second, so you judge it against what it was meant to solve.

Yes. Our clients include clinics, laboratories, surgeons and a medical academy, and we know which claims a regulated category is allowed to make. A claim goes into a brief only with proof behind it, such as a number, a certificate or a ranking, and anything risky is flagged before it is written.

We welcome the idea, check it against the agreed scope and come back to you with options. We do not say yes on the spot, and we do not do it quietly.

The work goes live and we review it regularly. We do not hand it over and forget it: follow-up is part of the deal.

Arabic and English, written for each audience and never translated word for word, and French when a project needs it. A Saudi audience and an Egyptian audience are not the same audience, so we write for each in its own language.

We work from Cairo and Jeddah, with clients in Egypt and Saudi Arabia and brands across the Gulf, North Africa, North America and Korea.

No. Clinics, laboratories, surgeons and a medical academy sit beside contractors, hotels, restaurants, retail, a salt and minerals company and a podcast: 36 brands in all, from strategy through to print.

Every project is priced to its scope, so there is no public price list. Tell us the business, the market and what you need: you will hear back within one working day and see a proposal within the week.