Platforms chosen by the job
Meta for reach and conversation, Snapchat for the Saudi audience, TikTok for Europe and the US, Google Search for the buyer who already decided.
Media Buying · Cairo / Jeddah
Buy attention. Don't waste it.
Paid-ads management for clinics, academies, schools and online stores in Egypt and the Gulf: the right platform at the right moment, campaigns judged on cost per lead and return — not likes — and every ad built inside the rules your sector lives by.
36 brands, healthcare to heavy industry.
- Dr Reem Elmalah
Why most ad money disappears
Boosting posts is not media buying.
A boosted post buys reach from people who were never going to call. Media buying is the opposite: an offer, an audience, a creative and a landing page that agree with each other, a tracking setup that tells the platform which click became a patient or an order, and someone watching the numbers every day. That is what we do — for clinics in Cairo and Jeddah, medical academies, international schools and online stores — with the platform rules for regulated sectors built into the first draft, so approval is part of the plan, not an obstacle at the end.
Tracking that survives health-data rules
Server-side events, neutral conversion names and lead forms inside the platform where a medical site's pixel is restricted, so the campaign learns from real leads.
Creative built to the rules
18+ where required, no before-and-after in paid, no copy that addresses the reader's condition, approvals attached; doctor-led education does the persuading.
Warm before cold
People who watched your videos, visited your pages or look like your real customers come first; cold audiences are bought only after the warm ones convert.
Daily optimisation, one number
Cost per lead, cost per booked consultation or return on spend, checked every day; budget moves to what works.
Your accounts, your data
Ad accounts, pixels and audiences are created in your name; we work on partner access and hand everything over when we part.
Advertising budgets are paid by you directly to the platforms. Our fee covers setup, management, creative and reporting.
All projects
Campaigns with the numbers attached.
Make surgery a conversation people finish.
The "ماتجيش على صحتك" campaign platform — a comedy sketch series built on how patients delay (Google, ChatGPT, advice from everyone except the doctor), five creative territories, educational reels and a messaging-to-booking funnel; plus surgeon-led vertical film and the Jeddah conference content programme.
Vascular Art
Where future surgeons are made.
Positioning, identity application and deadline-led MRCS Part B recruitment campaigns, AR and EN.
VA Academy
Counted, not claimed
Results, as they appear in the ad accounts.
11.6×return on ad spend, e-commerce sales campaigns (top result; 9–11.6× across six campaigns)E-commerce client, ads manager
76.25 EGPcost per lead, medical-course campaign (44 leads)VA Academy, ads manager
34.86 SARcost per parent lead, international school in KSA (Meta)School client, ads manager
$8.11cost per parent lead, the same school on Snapchat (100 leads)School client, ads manager
12.71 EGPcost per conversation, 150 service enquiries in one campaignService client, ads manager
$0.19cost per click, medical-conference traffic campaign (288 clicks from $50)Vascular Art, ads manager
From audit to live campaign.
Five steps. Your accounts stay yours.
Day 1 · Meet & audit
Your accounts, pixel, past campaigns and how a lead is answered today.
Day 2–3 · The proposal
Platforms, audiences, the number we'll be judged on, the budget floor and our fee — written plainly.
Day 4 · Approve & set up
Accounts, tracking, verification and compliance documents, in your name.
Days 5–12 · Creative & launch
Ad sets in three variants per angle, landing pages that match, warm audiences first. Everything is checked against your brief before you see it. Two review rounds included.
Every day after · Optimise & report
Daily checks, a weekly call, a monthly report on leads, cost and what we change next.
Free download
The ad account audit: 25 checks before you spend another pound.
The audit we run on every account we take over — tracking, structure, audiences, creative, landing pages and compliance — plus the 12-point clinic ad checklist for Egypt and Saudi Arabia as a bonus page.
- Tracking and conversions: 6 checks
- Campaign structure and budgets: 5 checks
- Audiences, warm before cold: 4 checks
- Creative and landing pages: 6 checks
- Compliance and account hygiene: 4 checks
- Bonus: the 12-point clinic ad checklist
Send me the audit
Four reasons, none of them adjectives.
We publish the numbers.
Cost per lead, cost per conversation, return on spend — on this page, with the clients' approval. Ask any agency for the same.
We work where the copy is regulated.
Clinics, laboratories, academies and schools. Approvals and platform rules are in the first draft, not the rejection email.
One team makes the ad and the page.
The creative, the landing page and the tracking are built together, so the promise in the ad is the promise on the page.
Your budget goes to the platforms.
You pay Meta, Snapchat, TikTok or Google directly from accounts in your name; our fee is management, creative and reporting.
Frequently asked questions
What budget do I need to start?
A test can start from about US$10 a day per platform (around 350 EGP in Egypt), though some platforms ask for US$20 or more to run a test. A normal running budget is around US$25 a day per platform, where the algorithm learns and delivers steadily. The proposal sets the figure with you from the value of a patient, a student or an order — never a guess.
Do you take a percentage of the ad spend?
No. Ad budgets are paid by you directly to the platforms from accounts in your name. Our fee is for setup, management, creative and reporting.
Can you run ads for a clinic in Egypt or Saudi Arabia?
Yes, inside the rules: approvals first, no superlatives or promised results, no identifiable patients without consent (in Saudi Arabia, none at all), adults-only targeting where required. Our Insights article lists the twelve points; the audit download includes them.
How fast will I see leads?
Paid campaigns usually produce the first leads within the first weeks once tracking is in place; the cost per lead then improves as the platform learns. What "results" means for each channel is agreed before we start, and none of it is guaranteed.
Which platforms do you work on?
Meta (Instagram and Facebook), Snapchat, TikTok and Google Search, chosen by where your audience is: Snapchat is strong in Saudi Arabia, Google catches the buyer who already decided.
Who owns the ad accounts and the audiences?
You do. Accounts, pixels and audiences are created in your name; we work through partner access and remove it when the agreement ends.
What do I get every month?
A report by the fifth working day: leads by source, cost per lead or conversation, what we changed and what changes next — and a weekly call with us.
What happens if results stall?
We change one thing at a time — the offer, the audience, the creative or the budget split — and tell you which. That is what the monthly report is for.
Insights on this service
Don't play it safe
Tell us what a lead is worth to you. We'll plan the spend.
The business, the market, the platforms you tried and what a booking or an order is worth. You'll hear back within one working day and see a tailored proposal within the week.
Received
Brave. We'll call within one working day.