A monthly calendar
Pillars, formats and dates agreed before the month starts, with the questions your customers actually ask as the script.
Content & Film · Cairo / Jeddah
Make things people actually want to watch.
Content and film production for clinics, academies and brands in Egypt and the Gulf: vertical video with the doctor or founder on camera, monthly social content, expert-led film and event coverage — planned from a calendar, shot in one session, captioned in Arabic, English or French, and delivered as a pack your team can publish.
36 brands, healthcare to heavy industry.
- Dr Reem Elmalah
Why content, and why this way
Your patients and customers meet you on a phone, held upright, between other things.
A polished montage with music gets views; a doctor answering one real question at eye level gets trust — and a booking. That is the content we plan and make: one question per video, the answer in the first three seconds, captions for the people watching muted, the real clinic or factory in the frame, and one clear next step. We plan a month at a time, shoot it in a single session so your doctors and managers lose one day, not ten, and deliver a pack your team publishes on a schedule. Nothing promises results, and nobody appears without written consent.
One shoot day, many videos
A content-capture day at your clinic, academy or site with our social specialist: shot list, light, sound, eight to twelve answers filmed in one or two takes each.
Editing and captions
Cut for the platform (vertical, hook first), subtitled in the viewer's language, cover frames and captions written, hashtags chosen.
Expert-led film
Longer pieces with a surgeon, a founder or a chef: a treatment explained, a factory tour, a story worth ten minutes.
Event coverage
Conferences, openings and exhibitions in Cairo, Jeddah and beyond, cut same-week into reels and a highlights film.
A pack you can publish
Files, captions, hashtags, cover frames and a posting schedule, delivered before the month starts; a content bank that stays yours.
Every face and case appears only with written consent, and clinic content stays inside Egypt's and Saudi Arabia's advertising rules.
The proof
Surgeon-led film, a conference programme, a campaign people finished.
Make surgery a conversation people finish.
The "ماتجيش على صحتك" campaign platform — a comedy sketch series built on how patients delay (Google, ChatGPT, advice from everyone except the doctor), five creative territories, educational reels and a messaging-to-booking funnel; plus surgeon-led vertical film and the Jeddah conference content programme.
Vascular Art
Where future surgeons are made.
Positioning, identity application and deadline-led MRCS Part B recruitment campaigns, AR and EN.
VA Academy
Across MAJ's accounts
The numbers behind the work.
100M+impressions on content we produced and promotedMAJ accounts, 2026
30M+people reached across seven countriesMAJ accounts, 2026
3languages, written and captioned nativelyMAJ accounts, 2026
288clicks from a $50 conference-content campaign, at $0.19 eachVascular Art, ads manager
Two weeks to the first pack.
Five steps. One shoot day a month after that.
Day 1 · Meet & consult
Your audience, your platforms, who can be on camera and what they're asked every day.
Day 2–3 · The proposal
Pillars, monthly quantities, shoot days and cost, written plainly.
Day 4 · Approve the calendar
The first month's calendar and shot list, consent forms ready.
Days 5–12 · Shoot & edit
One capture day at your place, then editing and captions. Everything is checked against your brief before you see it. Two review rounds included.
Day 14 · The pack, then every month
Your first pack with a posting schedule; the next calendar arrives before the month ends.
Free download
The monthly content calendar and shoot-day kit.
The template we plan every month on, a question bank to fill it, and the checklist we take to every shoot day — so one session a month gives you two or three videos a week.
- A 30-slot monthly calendar with pillars and formats
- A question bank: 40 questions patients and customers really ask
- The shoot-day checklist: light, sound, consent, shot list
- The five rules of a doctor's video
- What to avoid: promises, consent, trends that don't fit
Send me the kit
Four reasons, none of them adjectives.
The doctor is the content.
We coach the person on camera and write the questions, because patients choose people, not montages.
One day a month, not ten.
A planned shoot day with a shot list gives a month of videos without pulling your team away from patients or customers.
Written in the viewer's language.
Arabic, English and French written natively, captioned for muted watching, cut per platform.
Compliant, and consented.
Clinic content follows the advertising rules from the first draft; every face and case has signed consent.
Frequently asked questions
How many videos do I get a month?
It depends on the plan; a typical clinic pack is four reels, four posts and a story set a month, cut from one shoot day. The proposal states the quantities.
Does the doctor have to be on camera?
It works far better when they are: a doctor answering one question at eye level builds more trust than any poster. We coach them, and one session a month is enough.
Do you publish and reply to comments too?
Your team publishes and answers by default, so patients talk to your people; we supply the schedule and a reply guide. Publishing and moderation can be added to our side.
Can you cover an event in Jeddah or Cairo?
Yes. We film conferences, openings and exhibitions in both cities and beyond, and cut reels and a highlights film the same week.
Which languages?
Arabic, English and French, written and captioned natively; one video can be adapted for two languages.
Can you use patient stories or before-and-after?
Only with the patient's written consent and within each country's rules — in Saudi Arabia patient images and testimonials are not allowed in ads at all. We plan the content so the strongest proof you can legally use is used.
Who owns the videos?
You do. The approved content and the files are yours on payment; we keep working files and may show the work in our portfolio unless you object.
What is in the tailored proposal?
Pillars, monthly quantities, shoot days, languages, what your team does and what we do, the timeline and the cost. You'll hear back within one working day and see it within the week.
Insights on this service
Don't play it safe
Tell us who should be on camera. We'll plan the month.
The business, the platforms, the people and the language. You'll hear back within one working day and see a tailored proposal within the week.
Received
Brave. We'll call within one working day.