The Understand stage
A walkthrough with you and the front desk, access to your accounts and site, an audit of what you already have, and the numbers we start from.
Marketing Strategy · Cairo / Jeddah
Know what you're saying before you say it.
Marketing strategy for clinics, academies and businesses in Egypt and the Gulf: we learn how you take a booking, who answers the phone and where the money is made — then write the audience, the message, the channels, the budget and the goals into one plan your team can run.
36 brands, healthcare to heavy industry.
- Dr Reem Elmalah
Why strategy first
Marketing that isn't grounded in the operation is decoration.
Most plans start with a channel: "we need TikTok", "we need a campaign". Ours start with a morning at your clinic, your academy or your factory: how a customer finds you, what they ask, what stops them, what a booking is worth. From that we write one document — who we're talking to, what we're offering, what we say, where we say it, what it costs and what "working" means in numbers. Everything we make afterwards answers to it.
Positioning and message
What your brand is for, in one line each customer group understands, and the three things you say in every channel.
Channels chosen by the job
Which platform does what, which pages must exist, where search fits, and what we deliberately leave out.
Budget split and targets
Media and production budgets by month, and the one number per channel we'll be judged on.
A 90-day calendar
Campaigns, content and launches in order, with who does what between your team and ours.
Measurement set up
Tracking, a lead log at the front desk and a monthly report template, so the plan is judged by results, not by activity.
The strategy is yours to keep, whoever runs it — your team, us, or both.
The proof
Strategies that became campaigns, brands and bookings.
Make surgery a conversation people finish.
The "ماتجيش على صحتك" campaign platform — a comedy sketch series built on how patients delay (Google, ChatGPT, advice from everyone except the doctor), five creative territories, educational reels and a messaging-to-booking funnel; plus surgeon-led vertical film and the Jeddah conference content programme.
Vascular Art
Where future surgeons are made.
Positioning, identity application and deadline-led MRCS Part B recruitment campaigns, AR and EN.
VA Academy
We handle everything. You heal.
A full identity in English and French — logo system, dark-blue and orange palette, website, social templates, business cards, luggage tags, envelopes and a travel kit.
Cure Pass Travels
An orthopaedic clinic that looks as precise as its surgeons.
A complete brand identity: logo system, deep-teal and gold palette, bilingual typography, stationery, app and website views, merchandise, signage and social templates.
Bone Art Clinic
Across MAJ's accounts
The numbers behind the work.
36+brands, clinics to constructionMAJ accounts, 2026
11+sectors we've planned forMAJ accounts, 2026
5M+ EGPof ad spend planned and managedMAJ accounts, 2026
25,000+leads and messages the plans producedMAJ accounts, 2026
Understand, then plan, then move.
Five steps. You approve the plan before anything runs.
Day 1 · Meet & walk through
A morning where the business happens, with you and the people who answer the phone.
Day 2–3 · The proposal
What the strategy will cover, how long it takes and what it costs — plainly.
Week 1–2 · Understand & audit
Accounts, site, competitors, past campaigns, customer questions; the numbers we start from.
Week 2–3 · Write & review
The strategy document, then reviewed with you in two rounds. Everything is checked against your brief before you see it.
Sign-off · Approve, then move
One meeting to align. The 90-day calendar starts the next working day.
Free download
The one-page marketing plan: the template we start every strategy with.
Nine boxes — audience, problem, offer, message, channels, budget, targets, calendar, owner — with a worked example for a clinic. Fill it in one sitting and you'll see which box you've been skipping.
- The nine-box template, printable
- A worked example: a two-branch clinic
- The five questions to ask before choosing a channel
- How to set one target number per channel
- A 90-day calendar skeleton
Send me the template
Four reasons, none of them adjectives.
We learn the business before we talk marketing.
The first meeting is about your bookings, margins and front desk, not about our portfolio.
The people who plan also produce.
Strategy, content, film, media and web under one roof, so the plan is written by people who know what it costs to execute.
One number per channel.
Every channel gets a target your business already understands — bookings, orders, enrolments — never followers as the goal.
The plan is yours.
You keep the document and can run it with any team. We'd like it to be ours, and we earn that with the first quarter.
Frequently asked questions
What does a marketing strategy from MAJ contain?
Audience and positioning, the offer and message, the channel plan with what each channel is for, the budget split, one target number per channel, a 90-day calendar and a measurement setup. It is a working document, not a slide deck.
How long does it take?
Usually two to three weeks from the first meeting: a walkthrough, an audit, the document, two review rounds and a sign-off meeting. The proposal gives the dates.
Do I have to hire MAJ to execute it?
No. The strategy is yours and any team can run it. Many clients keep us for production and media because the same people wrote the plan, but that is a separate decision.
Is it useful for a single clinic or a small business?
Yes. A one-branch clinic or a small brand needs the same clarity with fewer channels; the plan is shorter and the calendar lighter.
Do you work in Saudi Arabia and the Gulf?
Yes, from Cairo and Jeddah, with Arabic written for the Khaleeji reader and the regulatory rules of each market built into the plan.
What do you need from me?
A morning at your business, access to your accounts and site, your numbers for the last year, and one person who can approve.
What is in the tailored proposal?
The scope of the strategy, the timeline with review dates, what you receive and the cost for your scope. You'll hear back within one working day and see it within the week.
Insights on this service
Don't play it safe
Tell us where the money is made. We'll write the plan.
The business, the market and what's not working. You'll hear back within one working day and see a tailored proposal within the week.
Received
Brave. We'll call within one working day.