Make surgery a conversation people finish.
The move
Lead with the symptom, not the specialism — diabetic foot, varicose veins, poor circulation — the thing the patient is already searching for.
Made
The "ماتجيش على صحتك" campaign platform — a comedy sketch series built on how patients delay (Google, ChatGPT, advice from everyone except the doctor), five creative territories, educational reels and a messaging-to-booking funnel; plus surgeon-led vertical film and the Jeddah conference content programme.
Why it works
A specialist's authority, delivered in the format people actually watch on a phone.
Results
- $0.19
- cost per click, conference traffic campaign (Snapchat)
- 288
- clicks from a $50 conference campaign