Industries · Cairo / Jeddah
Industries we work in.
MAJ is a creative marketing agency and, for clinics, laboratories and academies, a medical marketing agency. We also work with contractors, hotels and retail brands, and write for each sector's own rules and audience.
Healthcare: medical marketing for clinics
MAJ works as a medical marketing agency for clinics, laboratories, surgeons and a medical academy in Egypt and Saudi Arabia, so we write for a category whose claims are regulated. Approval rules go into the first layout, and a claim goes in only with proof behind it: a number, a certificate or a ranking.
For Vascular Art we led with the symptom, not the specialism: diabetic foot, varicose veins, poor circulation, in surgeon-led vertical film and Arabic social campaigns. For Bone Art Clinic we built a bilingual identity drawn from what the clinic treats, from the logo to the website.
Medical marketing is judged by the enquiries it brings, so the site, the ads and the content are built as one path: the ad promises what the page shows, and the page books the visit or opens WhatsApp. For a clinic that needs that page, see Medical Website Design.
Services behind it: Media Buying, Content & Film and Branding & Design. Read what clinic ads are allowed to say in Egypt and Saudi Arabia.
Medical education
Doctors don't respond to hype. They respond to dates, formats and examiners, so the recruitment campaigns we made for VA Academy's MRCS Part B courses in Saudi Arabia are led by deadlines and run in Arabic and English side by side. We also built the academy's course platform.
Services behind it: Media Buying and Web Development.
Medical travel
Someone travelling for treatment is anxious, so we made Cure Pass Travels look like a calm, organised trip: a full identity in English and French, a website, social templates, business cards and luggage tags. We built the brand from zero, then every surface it had to live on.
Services behind it: Branding & Design and Web Development.
Industry and construction
Contractors and an engineering consultancy are on our client wall. For Iconic Engineering Consultancy, a firm that wins by showing its projects, we built the corporate website: a portfolio by sector, services, team, careers and news.
Services behind it: Web Development.
Hospitality and food
Hotels, restaurants and food brands are on the wall too. A hotel is judged in person, so its system has to hold up on a wall, not just on a feed. For a boutique hotel we designed the identity and colour palette, a signage and icon system for the property, and the website.
Services behind it: Branding & Design, Web Development and Print & Production.
Retail and e-commerce
For Harraz, a natural-products retailer, we built a bilingual online store with categories, brands, cart and checkout, branch locations and chat. In six sales campaigns for an e-commerce client, return on ad spend ran from 9 to 11.6 times.
Services behind it: Web Development and Media Buying.
The rest of the wall
The wall also holds academies, retail, a salt and minerals company and a podcast: 36 brands in 11 sectors, one team from strategy through to print. Working with a Saudi brand? See MAJ in Saudi Arabia.
The proof
36 brands. Four up close.
An orthopaedic clinic that looks as precise as its surgeons.
A complete brand identity: logo system, deep-teal and gold palette, bilingual typography, stationery, app and website views, merchandise, signage and social templates.
Bone Art Clinic
We handle everything. You heal.
A full identity in English and French — logo system, dark-blue and orange palette, website, social templates, business cards, luggage tags, envelopes and a travel kit.
Cure Pass Travels
Make surgery a conversation people finish.
The "ماتجيش على صحتك" campaign platform — a comedy sketch series built on how patients delay (Google, ChatGPT, advice from everyone except the doctor), five creative territories, educational reels and a messaging-to-booking funnel; plus surgeon-led vertical film and the Jeddah conference content programme.
Vascular Art
Where future surgeons are made.
Positioning, identity application and deadline-led MRCS Part B recruitment campaigns, AR and EN.
VA Academy
The same services, whatever the sector.
- 01Strategy
Marketing Strategy
Know what you're saying before you say it.
Audience, message, plan and measurable goals, agreed before a single post goes out.
- 02Branding & Design
Branding & Design
Look like the leader of your category.
Identity, palette, type, icon and signage systems, built to survive contact with the real world.
- 03Content & Film
Content & Film
Make things people actually want to watch.
Social content, vertical video, expert-led film and event coverage, in Arabic, English and French.
- 04Digital Marketing
Digital Marketing
Be where the attention already is.
Social media management, SEO and email, run as one programme, not three.
- 05Media Buying
Media Buying
Buy attention. Don't waste it.
The right platform at the right moment, so spend turns into exposure and return.
- 06Web Development
Web Development
Own the place they land.
Responsive sites that look right and work harder; usually a client's first impression.
- 07Print & Production
Print & Production
Plus print, packaging and signage, produced in-house.
Don't play it safe
Give us the brief you're nervous about.
Tell us the business, the market and what's not working. You'll hear back within one working day, and see a proposal within the week.
Received
Brave. We'll call within one working day.