Articles by Dr Mohamed El Ganyny
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Online booking for clinics: website, WhatsApp or a booking app?
There are three ways a patient can book a clinic online: a booking system on your website, a WhatsApp conversation, or a call. Here is when each one works, how to choose for your clinic, and how to stop losing patients between the first message and the visit.
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How much does a medical website cost in Egypt? The 2026 guide
In Egypt a clinic website can cost from a few hundred pounds for a freelance template to 25,000–60,000 EGP for an agency-built bilingual site, and more for a platform. Here is what each level gets you, what drives the price, and how to judge it.
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What should a clinic website include? The 10 pages patients need
A clinic website needs ten pages, each answering one question a patient asks before booking: what you treat, who the doctor is, where you are, what it costs and how to book. Here is what goes on each page, and what to leave out.
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Medical website design: the complete guide for clinics in Egypt and Saudi Arabia
A good medical website answers a patient's question in seconds on a phone, makes booking one tap away, and can be found on Google and in AI assistants. Here is how to plan one, from the brief to launch, with lessons from the medical sites we have built.
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Vertical video for doctors: why it wins
Patients meet doctors on their phones, held upright. Short vertical videos let a doctor explain, reassure and be recognised before the first visit. Here's how to make them well, and what to avoid.
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What clinic ads are allowed to say in Egypt and Saudi Arabia
In both countries a clinic ad needs approval first, can't promise results, can't use superlatives like "the best" or "the only", and can't show identifiable patients without consent. Here's what each market allows, and a 12-point checklist.
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How to choose a marketing agency: nine questions before you sign
Ask any agency these nine questions before you sign: what they'll understand first, who does the work, how they report, and what happens when results stall. Good agencies answer them plainly.
