A clinic website needs ten pages: a home page, a page for each condition or treatment, a profile for each doctor, a page for each branch, booking and contact, prices or insurance, reviews, patient questions, articles, and the legal pages. Each one answers a question a patient asks before booking. If a page answers none of those questions, the site does not need it.
This is the checklist we work through when we plan a clinic site at MAJ. For the bigger picture, from the brief to launch, see our complete guide to medical website design.
1. The home page
The first screen decides whether the patient stays. It should say, in plain words, what the clinic treats, for whom and where, and offer one clear next step: book, message on WhatsApp or call.
- A short headline in the patient's words, not a slogan.
- The main treatments as links, so a patient reaches their problem in one tap.
- The doctors' faces and names, or a link to them.
- The branch or branches, with the area name patients use.
- The booking path, visible without scrolling on a phone.
2. A page for each condition or treatment
These are the pages patients find from Google, and the pages ads should land on. Write one page per problem, in the words patients search with: "knee pain when climbing stairs", not only "arthroscopy".
- What the condition is and its common signs, explained simply.
- How the clinic treats it, what the visit involves and how long recovery takes.
- Which doctor treats it, with a link to their profile.
- Honest answers to the usual worries: pain, cost, time off work.
- The booking button, again.
Avoid promising results. In Egypt and Saudi Arabia health advertising may not guarantee outcomes or claim to be "the best"; our summary of what clinic ads are allowed to say applies to these pages too.
3. A profile for each doctor
Patients choose a person. A doctor profile should carry the name, real photo, qualifications, specialties, languages spoken, the branches and days they work, and the treatments they perform, each linked to its page. A short paragraph in the doctor's own voice helps more than a list of conferences.
4. A page for each real branch
One page per branch with the full address, a map, opening hours, phone and WhatsApp numbers, parking or landmarks, and the doctors who work there. Keep the name, address and phone exactly the same as on the Google Business Profile. Do not create pages for areas where the clinic has no branch; those pages look like spam to Google and disappoint patients.
5. Booking and contact
Whatever the brief chose, direct booking, WhatsApp, a form or a call, make it work on a phone in a few taps. Ask for the minimum: name, phone, the reason for the visit and a preferred time. Every enquiry should be stored with the page it came from, so you learn which pages fill the clinic.
6. Prices or insurance
Not every clinic publishes prices, but patients look for them. If full prices are not possible, a starting price for the main treatments, the consultation fee or a list of accepted insurers removes a common reason not to call. In Egypt, a price you do show must be the full price including taxes.
7. Reviews and patient stories
Show real reviews and link to the clinic's Google reviews. Patient stories and before-and-after photos need the patient's written consent on file before anything is published, and some markets restrict them further. Never edit a review or show one you cannot trace to a real patient.
8. Questions patients ask
Collect the questions reception answers every day, on the phone and on WhatsApp, and answer them plainly on one page: parking, payment methods, what to bring, how long a visit takes, whether children are seen. This page saves reception time and gives search engines and AI assistants clear answers to quote.
9. Articles
A few useful articles answer the questions patients search before they are ready to book, and each one links to the treatment page it relates to. One clear article a month is worth more than ten thin ones.
10. Privacy policy and terms
A clinic collects personal and health information through its forms, so it needs a privacy policy that says what it collects, why and for how long, and lists the tracking tools the site uses. Ad platforms check for a visible privacy policy and business identity before they approve campaigns, so these pages also keep your ads running.
What to leave out
- A long history of the clinic on the home page.
- Stock photos of smiling models instead of your doctors and your rooms.
- Sliders that rotate the important message away.
- Pages for every specialty you could offer rather than the ones you do offer.
- Claims you cannot prove: "the best", "guaranteed", "painless for everyone".
How the pages connect
The pages work as a path: a patient lands on a condition page, sees the doctor who treats it, opens the doctor's profile, checks the branch and books. Every page should link forward along that path and offer the booking button wherever the patient decides.
In short
Ten pages, each answering one patient question, linked as a path from the problem to the booking. That is the skeleton of every clinic site we plan at MAJ; see Medical Website Design for how we build it.
Questions
How many pages does a clinic website need?
Ten types of page: home, one per condition or treatment, one per doctor, one per branch, booking and contact, prices or insurance, reviews, patient questions, articles, and the privacy and terms pages. A small clinic may have fifteen pages in all; a larger one, many more condition pages.
Does every doctor need their own page?
Yes. Patients choose a person, and a profile with a real photo, qualifications, languages and the treatments the doctor performs builds more trust than a shared team page.
Should a clinic publish its prices?
If you can, yes; if not, publish a starting price for the main treatments, the consultation fee or the insurers you accept. In Egypt, any price shown must be the full price including taxes.
Does a clinic website need a privacy policy?
Yes. Clinic forms collect personal and health information, and ad platforms check for a visible privacy policy and business identity before approving campaigns.